I created this project when I was 16, naming it Two By 2 after the story of Noah’s Ark, where the animals get on the ark two by two. I screen-printed my own illustrations onto T-shirts and tote bags, which I then sold at a local market, successfully making a profit.
The project was an early introduction to branding and gave me experience in developing a visual identity, producing physical products and selling them directly to an audience. It also taught me the importance of social media in promoting a brand and building an audience.
